Strength & conditioning — East Austin, TX

Built in the hours
nobody claps for.

Ironform is a coached training studio, not a room full of machines. Small classes, real barbells, and programming that measures your progress in kilos and watts — not vibes.

740+Active members
58Classes every week
12Coaches on staff
2019Est. East Austin
Programs

Four ways to
get dangerous.

Every program runs in coached blocks with testing weeks at the start and end. You will know exactly what changed — because we retest it.

01

Foundations

Squat, hinge, press, pull — coached from empty bar to confident. The 8-week on-ramp every member starts with.

8-wk cycle
02

Engine

Intervals on ergs, sleds and bikes, built around your tested thresholds. 45 minutes. Leave with a bigger tank.

45 min
03

Barbell Club

Snatch and clean & jerk, coached to the kilo. Platform time, video review, and meet prep twice a year.

90 min
04

Rebuild

Tempo work, loaded stretching and breath-led recovery. The session that keeps the other three on the calendar.

60 min
Coaches

Coached by people
who compete.

Twelve on staff. Every class capped at 14 athletes so nobody trains unseen. Meet the four who run the floor.

Marcus Hale

Head Coach

CSCS. Former D1 hammer thrower, 11 years coaching. Wrote the Foundations curriculum.

StrengthProgramming

Dani Okafor

Barbell Club

USAW L2. National-level 71 kg lifter — 96 kg snatch, 118 kg clean & jerk.

Oly liftingMeet prep

Priya Nair

Engine Lead

NSCA-CPT. Sub-3 marathoner and rowing coach. Built our threshold-testing protocol.

ConditioningEndurance

Tomás Rivera

Rebuild & Mobility

Doctor of Physical Therapy. Runs Rebuild and the return-to-training track after injury.

MobilityRehab
Today at Ironform

Thursday, on the floor.

Book from the app up to 7 days out. Open floor runs 5:30–22:00 around every class, every day.

Foundations w/ Marcus Hale 4 spots left
Engine w/ Priya Nair 2 spots left
Engine Express w/ Priya Nair 8 spots left
Barbell Club w/ Dani Okafor 5 spots left
Foundations w/ Marcus Hale Waitlist
Rebuild w/ Tomás Rivera 9 spots left

Every class caps at 14 athletes. The full weekly grid — 58 classes — lives in the Ironform app.

Measured, not promised

The numbers our
members actually move.

We test every member at week 0 and re-test at the end of every cycle. These are the medians from the last twelve months.

+31% Back-squat 1RM

Median gain after two consecutive Foundations cycles — 16 weeks, three sessions a week.

-42s 2K row time

Median improvement for Engine members between quarterly threshold tests.

93% Still here at month 6

Retention past the six-month mark. The industry average for gyms is under 60%.

Medians across 412 members who completed at least one full training cycle, July 2025 – June 2026. Individual results tracked in-app via testing weeks.

Membership

Pick your lane.
Change it anytime.

No initiation fee. Freeze for up to 3 months a year. Cancel with 30 days' notice — no retention phone call, we promise.

Open Floor

For self-programmed lifters

$79/ month
  • Open floor access, 5:30–22:00 daily
  • 10 platforms, comp bars, kilo plates
  • Locker rooms + sauna
  • Coached classes not included
Start free week

Coached 1:1

For a specific goal on a deadline

$249/ month
  • Individual program, rewritten monthly
  • Two 1:1 sessions a month
  • Nutrition check-ins every two weeks
  • Everything in All Classes
Book a consult

Student and first-responder rate: 15% off any tier with valid ID. Founding-member rates are locked for life.

First week's on us.
Bring shoes. We have the rest.

Seven days of unlimited classes and open floor. No card required, no awkward sales tour — just train.

Claim your free week